The Stunning Diddly Squat Handshake: When The Beefy Boys ‘Boss’ Met Jeremy Clarkson and Kaleb Cooper for a Secret Plan!

The worlds of high-performance agriculture and award-winning gastronomy collided this week as Anthony “Murf” Murphy, co-founder of Hereford’s famed Beefy Boys, was spotted at Diddly Squat Farm alongside Jeremy Clarkson and Kaleb Cooper. The meeting of the minds comes as preparations reach a fever pitch for the upcoming “Farmfest” festival, where the Hereford-based burger titans are set to take center stage.
A Briefing at the Farm
Murphy recently traveled to the Oxfordshire estate to be briefed by the Clarkson’s Farm duo on the logistics of the Warwickshire-based festival, scheduled for later this month. For fans of both the hit television series and elite-tier burgers, the collaboration marks a “dream team” pairing of British entrepreneurship and local produce advocacy.
“The whole Clarkson’s Farm team were great,” Murphy told the Hereford Times following the meeting. “Everyone was very lovely and generous with their time.”
The Beefy Boys, who have risen from a backyard BBQ hobby to becoming one of the UK’s most celebrated burger brands, will serve as the headline food act for the event. However, their involvement goes beyond simply flipping patties; the team is set to provide a full culinary education to the festival’s attendees.
Masterclasses and BBQ Secrets

As part of the festival itinerary, Murphy and his team will conduct live cookery demonstrations showcasing techniques from their brand-new book, “The Beefy Boys: Great British BBQ,” which launched earlier this month. The demos are expected to bridge the gap between the farm gate and the dinner plate, focusing on the high-quality British beef that both the Beefy Boys and the Diddly Squat team champion.
This is not the first time the Hereford crew has shared a stage with farming’s breakout star. The Beefy Boys famously collaborated with Kaleb Cooper at the Three Counties Show in 2025, where Cooper participated in a 45-minute burger masterclass.
Reflecting on their previous work with Cooper, Murphy noted the synergy between their industries. “We chatted burgers, BBQ, farming, his upcoming children’s book, and what life is like at Diddly Squat,” Murphy recalled. “He was a lovely bloke and we had a real good laugh with him on stage.”
The “Farmfest” Impact

For Jeremy Clarkson, bringing a brand like the Beefy Boys to Farmfest aligns with his ongoing mission to highlight the viability of British farming and local sourcing. By featuring a business that has successfully scaled while maintaining a commitment to regional suppliers, the festival aims to inspire a new generation of food producers.
As the Beefy Boys prepare to roll their food trucks into Warwickshire, the buzz surrounding Farmfest suggests it will be a landmark event for the British agricultural calendar. With the “Great British BBQ” book already flying off shelves and Clarkson’s Farm Season 5 on the horizon, this collaboration is more than just a meal—it is a celebration of the grit and flavor of modern British rural life.